It is a recent trend but it actually is almost the same as an old fashioned swiss roll called brazo dela reina (meaning the queen's arm, the same as brazo de mercedes but has a swiss roll instead of meringue for the cake base)
Yema Bread Rolls. the Filipino-style Pianono is a type of jelly roll consisting of a soft, pillowy sponge cake wrapped around a mixture of margarine and sugar
yemarollcake recipe. Roll up the meringue sheet away from you and compress to compact the filling. Pinoy roulade made of a meringue sheet with an egg custard fillings, made from egg yolks and condensed milk